Well rounded senior marketing executive, effective and innovative, with hands on
achievements in international, brand management, P&L, internet, e-commerce and more.
Equally comfortable in corporate or consulting.
Looking for the long term challenge where I can really help make a difference.
-Internet: brand management, usability, conversions, SEO, SEM, ROI
-Management: built and managed numerous sales and marketing departments
-Negotiate: contracts, partnerships, alliances
-Change agent: turnarounds within the department and companywide
-Creative: Design and produce ads, brochures, websites, copy, newsletters
-Took social media startup's Google Adwords campaign from 100 clicks per day, to nearly 1000 per hour.
-Designed, built, host and manage town official website; and made it profitable.www.milfordpa.us
-Edit and market new book by environmental medicine authority
-Edit and market book by prospecting and sales guru
-Edit and research book by famed internet futurist
-Advised Canadian startup on launch of internationally successful energy drink
-Took therapeutic riding center to full capacity and record earnings by changing focus to b2b.
Center now needs to expand, so advising on acquiring additional acreage at no charge.
-Researched and produced 23 business plans and financial models,
giving a number of businesses their focus and their strategy
-Reorganized and revitalized a nine member marketing department at a major broadcaster;
leveraged its budget to twice its size with outside deals.
-Advised largest touchscreen manufacturer on M&A in an acquisition,
saving them millions.
-Helped clients raise millions with new business plans.
-Advised IT outsourcer on entry into hot new security sector
-Created Investor Relations departments for three small public companies, including
(then) state of the art fax networks.
-Repositioned an engineering firm's flagship product as a low price "Trojan Horse"
to get the company its initial foothold with a client.
-Produced five different newsletters for a systems house - a rate of 36/year.
Chief Marketing Officer
Institute for Integrative Nutrition
Holistic nutrition school featuring celbrity practitioners such as Mehmet Oz, Deepak Chopra, Andrew Weil...
-Completely revamped marketing, focusing on celebrity teachers, major media,and people
-Simplified structure and processes, gaining efficiencies and productivity
-Reduced sales cycle from six weeks to less than four
-Improved search engine CTR by 1,200%, making it number two most effective resource
-Worked with IT to develop Referral Tracking System and user interface
-Saved several hundred thousand dollars in wasted expenditure while improving results
-Lobbied state politicians to solve corporate status problem
-Worked with Manhattan Borough President to promote school while lending credence to city nutrition project
-Negotiated six year, $5M deal with Lincoln Center to hold classes in Avery Fisher Hall
-Created national, $1.5M plan to launch online learning in 2008 to quadruple the business
-Focused website on first person, positive statements instead of questions
-Changed website focus from school to students
-Convinced management to drill down through markets instead of skimming and moving on
-Added chat to website, e-mail, newsletters and prospect orientations
-Automated prospect orientations as webinar
-Negotiated outside vendor contracts for PR, advertising, school venue
-Advised management to sell its e-commerce venture and license products in order to realize most revenue ongoing
Chief Marketing Officer
Online banking, direct deposit, ACH, credit and debit card provider.
-Developed company’s first marketing plan.
-Focused company on two verticals.
-Totally revised website for ease of use, navigation, conversion.
-Increased registrations 50% immediately.
-Negotiating major banking pilot project in bill payments with national body.
Director of Marketing
Standard & Poor's
-Responsible for essentially all of the accomplishments of School Evaluation Services in 2002 for this division of McGraw-Hill:
-Dramatically improved usability of services.
-Designed and helped implement the long sought "Better Performers" web function.
-Removed barriers to navigation on the website.
-Rationalized naming conventions and proportions of page layouts.
-Orchestrated purchase of usability software for use by the whole company.
12th most trafficked news site in the world
Designed and delivered huge marketing initiatives:
-Reworked 10,000 page site for search engine optimization.
-Achieved top listing in hundreds of searches.
-Developed new product offerings.
-Designed and opened a retail store based on multiple vendors.
-Designed and delivered online game to add 30 pageviews per player.
-Created saleable products (e.g. video series and FBI G-Files books) from existing content.
-Managed three e-commerce businesses.
(-Company went under in internet bust of 2000)
The Humor Network
E-mail direct marketing from subscriber lists
-Wrote business plan (which attracted $2M investment)
-Doubled the subscription list to 600,000 in first six months.
-Developed media kit, and all literature.
-Totally revamped and relaunched flagship website joke-of-the-day.com.
-Designed, directed and launched HillaryJokes.com.
-Negotiated two dozen + partnership, JV, and co-branding deals.
Director of Business Development
-Developed online b2c shopping malls around a media sponsor.
-Signed New York Post, New York Press, among others.
-Wrote software specs using customer feedback.
-Designed and built b2b community in Westchester, with 4000 businesses.
-Developed websites for customers, designed banner ads, developed community relations.
-Wrote S-1, developed financial model and sales/marketing programs.
(- Company was sold to Knight Ridder and moved to South Carolina)
Vice President Sales & Marketing
Smart Systems International
Patented IR/RF energy management network for b2b, b2c
-Changed model from sales to license and rental for recurring revenues.
-Repositioned company as key player with a unique weapon for utilities in deregulation, to differentiate themselves from competitors.
-Signed two major utilities to license agreements in first year.
-Created and implemented marketing and business plans.
-Redesigned, specified and tested new hardware, interface and software.
Director of Marketing & Business Development
-Negotiated PC Voting system deals in Belgium and France.
-Negotiated distribution deal in China.
-Developed, trained and supported network of European distributors.
-Led software and hardware negotiations to perfect product line.
-Created and implemented first marketing plan, modular literature package, fulfillment system, telemarketing system, and wrote software specs.
(-Company was sold for IP and clientele, and closed down in 1995)
-Ousted old management
-Implemented tight management practices
-Tackled million dollar infrastructure project put off for 10 years
-Researched, planned and executing $8M rooftop penthouse and condo conversion
-Started newsletter for shareholders
-Working to involve shareholders in building affairs
-Hands on manager of 150 unit co-op on the Upper West Side
-Manage $2.5 M budget, staff of nine
-Negotiate contracts, deal with City Hall, oversee management company, publish quarterly newsletter
-Board member since 1998
-Dealer in Art Nouveau antiques, focused on usable, functional household and office items
-Buying in Western Europe and South America
-Selling online and at Armory and Piers Shows
-Passionate about design, form and function. (This was the last time that style mattered)
B.A., McGill University - Graduated cum laude, major in Linguistics
National Automated Clearing House Association (NACHA)
NACHA Internet Council
NACHA Electronic Bill Payment Council
Real Estate Board of New York (REBNY)
New York Society of Association Executives (NYSAE)
NYSAE Technology Committee
New York Software Industry Association (NYSIA)
Council of Protocol Executives (COPE)
Manhattan Chamber of Commerce
Plus: To see some writing and design samples, click here:
For a .doc of this résumé click here: