Management Consultant
1988-pres.
Some Achievements:
-Took social media startup's Google Adwords campaign from 100 clicks per day, to nearly 1000 per hour.
-Designed, built, host and manage town official website; and made it profitable.www.milfordpa.us
-Edit and market new book by environmental medicine authority
-Edit and market book by prospecting and sales guru
-Edit and research book by famed internet futurist
-Advised Canadian startup on launch of internationally successful energy drink
-Took therapeutic riding center to full capacity and record earnings by changing focus to b2b.
Center now needs to expand, so advising on acquiring additional acreage at no charge.
-Researched and produced 23 business plans and financial models,
giving a number of businesses their focus and their strategy
-Reorganized and revitalized a nine member marketing department at a major broadcaster;
leveraged its budget to twice its size with outside deals.
-Advised largest touchscreen manufacturer on M&A in an acquisition,
saving them millions.
-Helped clients raise millions with new business plans.
-Advised IT outsourcer on entry into hot new security sector
-Created Investor Relations departments for three small public companies, including
(then) state of the art fax networks.
-Repositioned an engineering firm's flagship product as a low price "Trojan Horse"
to get the company its initial foothold with a client.
-Produced five different newsletters for a systems house - a rate of 36/year.

Chief Marketing Officer
Institute for Integrative Nutrition
2007-2008
Holistic nutrition school featuring celbrity practitioners such as Mehmet Oz, Deepak Chopra, Andrew Weil...
-Completely revamped marketing, focusing on celebrity teachers, major media,and people
-Simplified structure and processes, gaining efficiencies and productivity
-Reduced sales cycle from six weeks to less than four
-Improved search engine CTR by 1,200%, making it number two most effective resource
-Worked with IT to develop Referral Tracking System and user interface
-Saved several hundred thousand dollars in wasted expenditure while improving results
-Lobbied state politicians to solve corporate status problem
-Worked with Manhattan Borough President to promote school while lending credence to city nutrition project
-Negotiated six year, $5M deal with Lincoln Center to hold classes in Avery Fisher Hall
-Created national, $1.5M plan to launch online learning in 2008 to quadruple the business
-Focused website on first person, positive statements instead of questions
-Changed website focus from school to students
-Convinced management to drill down through markets instead of skimming and moving on
-Added chat to website, e-mail, newsletters and prospect orientations
-Automated prospect orientations as webinar
-Negotiated outside vendor contracts for PR, advertising, school venue
-Advised management to sell its e-commerce venture and license products in order to realize most revenue ongoing

Chief Marketing Officer
Power ePay
2006-2007
Online banking, direct deposit, ACH, credit and debit card provider.
-Developed company’s first marketing plan.
-Focused company on two verticals.
-Totally revised website for ease of use, navigation, conversion.
-Increased registrations 50% immediately.
-Negotiating major banking pilot project in bill payments with national body.

Director of Marketing
Standard & Poor's
2002-2003
-Responsible for essentially all of the accomplishments of School Evaluation Services in 2002 for this division of McGraw-Hill:
-Dramatically improved usability of services.
-Designed and helped implement the long sought "Better Performers" web function.
-Removed barriers to navigation on the website.
-Rationalized naming conventions and proportions of page layouts.
-Orchestrated purchase of usability software for use by the whole company.

VP Marketing
APBnews
2000
12th most trafficked news site in the world
Designed and delivered huge marketing initiatives:
-Reworked 10,000 page site for search engine optimization.
-Achieved top listing in hundreds of searches.
-Developed new product offerings.
-Designed and opened a retail store based on multiple vendors.
-Designed and delivered online game to add 30 pageviews per player.
-Created saleable products (e.g. video series and FBI G-Files books) from existing content.
-Managed three e-commerce businesses.
(-Company went under in internet bust of 2000)

VP Marketing
The Humor Network
1998-2000
E-mail direct marketing from subscriber lists
-Wrote business plan (which attracted $2M investment)
-Doubled the subscription list to 600,000 in first six months.
-Developed media kit, and all literature.
-Totally revamped and relaunched flagship website joke-of-the-day.com.
-Designed, directed and launched HillaryJokes.com.
-Negotiated two dozen + partnership, JV, and co-branding deals.

Director of Business Development
Internet Tradeline
1997-1998
-Developed online b2c shopping malls around a media sponsor.
-Signed New York Post, New York Press, among others.
-Wrote software specs using customer feedback.
-Designed and built b2b community in Westchester, with 4000 businesses.
-Developed websites for customers, designed banner ads, developed community relations.
-Wrote S-1, developed financial model and sales/marketing programs.
(- Company was sold to Knight Ridder and moved to South Carolina)

Director of Marketing & Business Development
Design Technology
1992-1994
-Negotiated PC Voting system deals in Belgium and France.
-Negotiated distribution deal in China.
-Developed, trained and supported network of European distributors.
-Led software and hardware negotiations to perfect product line.
-Created and implemented first marketing plan, modular literature package, fulfillment system, telemarketing system, and wrote software specs.
(-Company was sold for IP and clientele, and closed down in 1995)